What’s new with Pinterest? Read this Telegraph.co.uk article for the details.
Pinterest is a pinboard-style photo-sharing website that allows users to create and manage collections of image that are organised around certain themes. Users can browse other pinboards for images, “re-pin” images to their own pinboards, or “like” photos.
Retail companies already take advantage of Pinterest for advertising and style trending, by creating “virtual storefronts” to promote their products, but Pinterest has never accepted payment in exchange for advertising before.
However, chief executive and co-founder Ben Silbermann, has announced in a blog post that the company will start experimenting with promoting certain pins “from a select group of businesses”.
This means that a pin for a Darth Vader outfit from a costume shop might be promoted in a search for “halloween,” explained Silbermann. However, he promised that the promoted pins will always be relevant to users’ interests, and It will always be obvious if someone has paid for a pin.
“I know some of you may be thinking, ‘Oh great…here come the banner ads.’ But we’re determined to not let that happen,” said Silbermann. “Nobody’s paying for anything yet – we want to see how things go and, more than anything, hear what you think.”
The model mimics similar monetisation models used by Facebook and Twitter. The idea is that this form of native advertising is more elegant than right-rail or banner ads, because they appear in a user’s stream and appeal to a user’s interests.
Pinterest has about 46.9 million monthly unique visitors worldwide as of July, down from a high of 54.2 million in April, according to figures from comScore. The analytics firm says the majority of Pinterest users are female, and 60 per cent of its traffic comes from the United States, compared to 20 per cent from Europe and 10 per cent from Asia Pacific.
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