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Monthly Archives: May 2013

More than a decade ago, blogging was just an online venue where people get connected through links. Formerly known as weblog, which was coined by John Barger in 1997, a blog used to be a link pitch – a place where links are lined up for readers to click through. It has then transformed into a space where people share personal information or thoughts; it’s similar to a diary, except it’s for public consumption and not tucked in bed and covered by secrecy.

Image Source: empowernetwork.com

Image Source: empowernetwork.com

 

Since its origin, blogging runs by the “my game, my turf, my rules” principle. While it remains to be a personal dais to most bloggers, blogging has taken a new face in the past years by becoming a marketing venue to both big and small businesses.

By using the word of mouth marketing approach and extending one’s reach through the entire social networking showground, blogging has ousted traditional marketing and has become a vital tool for cultural or movement marketing. Cultural or movement marketing is the method centered on creating communities or cultures acting as brand champions, which are generally concerned about sharing and building credibility rather than creating a sale at point-blank, making it comparable to blogging’s principle. Instead of hard-selling their products, companies commission bloggers to talk about their products – all for a fee lesser than the cost of one-time TV or magazine ads, through exchange deals, or sometimes even for free. The partnership between brands and bloggers may benefit both parties, with bloggers promoting brands and brands promoting bloggers – a publicity cycle in its own.

 

Image Source: hostdime.com

Image Source: hostdime.com

 

From the creation of Blogger.com in 1999 up to the launch of micro-blogging site Twitter.com, blogging has indeed reached the peak of its growth curve, making it an industry in its own right. What with bloggers becoming brand ambassadors, playing second to renowned endorsers in some cases – take the MANGO IT Blogger program for instance, where the high-street clothing brand chooses an IT blogger who will act as one of the faces of its upcoming collection alongside its official endorsers, such as Miranda Kerr and Kate Moss – and blogs being monetized through banner ads, sidebar ads, and SEO content, how can people not assume that?

 

Image Source: spiceupyourblog.com

Image Source: spiceupyourblog.com

 

John Bohan, founder of SocialTyze, has been in the Internet marketing industry since 1994 – almost the same year when the first blog was created, making him one of the industry’s pioneers. More articles about Bohan and social media are available on this blog site.

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Image Source: tricksmate.blogspot.com

 

The launching of Facebook Home was a revolutionary decision for the world’s largest social network. This came as a rather unexpected maneuver, especially since the company has been downplaying rumors about coming up with a Facebook phone, only to come up with a user interface layer which replaces the home screen with a virtually endless stream of photos and status updates posted by the user’s Facebook friends. The seemingly ludicrous idea, coupled with a number of kinks, resulted to a fair number of critics.

But the idea of Facebook Home can only be logical, considering the present situation which renders it necessary and the many benefits which can be reaped from resorting to such an alternative.

Necessity

The necessity of Facebook Home can be summed up in a single statement, “Place the ads where the users are.” The social networking population is going mobile, and Facebook is well aware of that. In this year’s first quarter, Facebook mobile’s users reached an unprecedented 751 million, marking a significant milestone in the social network’s mobile growth. This trend is expected to continue, with more and more users accessing Facebook from their smartphones. If Facebook hadn’t jumped into the mobile bandwagon, it may have missed out on a lot of financial gains, and while the system is not yet serving advertisements, it soon will, bringing forth the following expected upshots.

 

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Image Source: mashable.com

 

Benefits

Sometimes, listening to what the mob says pays off—quite literally. In fact, Facebook’s first quarter earnings report shows that mobile revenue has jumped from 23 percent to nearly one-third of the total advertising revenue. For a company with a struggling stock price, a substantial rise in revenue may be of large benefit to bolster market performance.

 

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Image Source: news.softpedia.com

 

Social media marketers, such as John Bohan, leverage Facebook’s updates toward harnessing the right audiences for their customers. Learn more about social media marketing by visiting this Facebook page.