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Monthly Archives: April 2013

What is a two-step verification and how will it be beneficial to Twitter users? Learn from this Huffington Post article.

Two-step authentication: I’ll admit it can sometimes be annoying from the user perspective. But the peace of mind of the added security outweighs that.

For those who don’t know, two-step verification means you have to verify you are the rightful owner of an account in an additional way — besides just entering a password. In most cases, it means syncing a mobile device you own, and you’ll receive a code by text when you try to sign in. That code changes each time you try to sign in from a new device, or when a device you own has its cache cleared.

It’s time for Twitter to implement it. The platform has had its fair share of hacks in recent months (remember when Burger King was sold to McDonald’s)? Just yesterday, FIFA World Cup and FIFA Chief Sepp Blatter had their official accounts hacked. This past weekend, CBS said the official Twitter accounts for its shows 60 Minutes and 48 Hours had been hacked.

But today the Associated Press – a gold standard of the news business – suffered from an attack. In the process, it reported (briefly) to its nearly 2 million Twitter followers that the White House had been attacked. According to the Wall Street Journal, the impact of that tweet was even felt on the stock market! This is serious.

Most of the time, as Christopher Mims writes for Quartz, Twitter accounts are hacked because of weak passwords. Twitter itself has repeatedly issued reminders about using strong passwords. The implementation of two-step verification can also help keep accounts secure.

Google offers two-step verification. Facebook does too. Dropbox, Yahoo Mail, Amazon and some other sites incorporate it as well.

Microsoft just started rolling out two-step verification for email and its services within the past week. It’s time to implement it on Twitter.

In the past, Twitter has said it’s “explored two-factor authentication.” In fact, a Twitter job listing in February made it seem like this was going to happen. For now, there’s nothing definitive about it though; it’s just speculation. It should happen though for the safety of Twitter users.

It’s important to note that two-factor authentication doesn’t prevent all attacks, as outlined by Michael Lee for ZDNet here. But it would certainly go a long way to making Twitter more secure.

John Bohan is an internet advertising expert with over 12 years of experience. Read more articles about the industry by visiting this website. Don’t forget to leave a comment!

Content marketing companies are a dime a dozen; however, not all of them use marketing strategies that encourage participation among employees and customers. The good ones have product or service evangelists who create good content that empowers the audience through relevant information, while the bad ones have sales people who create content that only serves to glorify and sell the clients’ products or services.

 

 

Great content is produced when a company decides to make content marketing a culture. When employees live and breathe to connect with existing and potential customers, they can transform from being just simple salespeople to being brand evangelists, forging connections that last.

TheSocialMediaHat.com lists some areas that company leaders can focus on in order to transform a normal working environment into a content marketing–focused one:

Leadership. Everything starts with leadership. Company leaders should make sure that every employee knows and understands what content marketing strategy the company is using.

Benefits. One way to turn employees into brand evangelists is to explain to them the importance of making personal brands, and that while content marketing is supposed to be fun, it’s main purpose is to connect with people.

 

Image Source: downgraf.com

Image Source: downgraf.com

 

Training. Training is very important because being a brand evangelist entails specific skills, like being able to create social media accounts and assets, learning how to blog to a certain audience, discerning relevant yet exciting blogging topics, and knowing how SEO works in content marketing.

Creating a working environment focused on content marketing can be very challenging but extremely rewarding as well.

 

Image Source: blogs.forrester.com

Image Source: blogs.forrester.com

 

Socialtyze, which was founded by John Bohan, can show you how content marketing can help you build your brand. Visit its website for more information.