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Monthly Archives: March 2013

In online social networks, there is such a thing as the invisible audience. This fact has continued to spur the curiosity of many users, if the popularity of apps, programs, and communities that promise to reveal one’s quiet followers is to be taken as an indication.

 

Image Source: socialable.co.uk

Image Source: socialable.co.uk

 

Indeed, while it could be a no-brainer to count the friends who visibly interact, such as in the form of comments, with the user on a regular basis, the number of people who have access to one’s shared content and information remains a mystery.

According to a new study from the Stanford University Computer Science Department and the Facebook data science team, majority of Facebook users actually have a wider reach than they think.

The study analyzed the activity of 222,000 Facebook users in the U.S. in June 2012 and found that they tended to vastly underestimate the number of people who viewed their posts and about half of the respondents have expressed that they wished for a bigger audience.

 

Image Source: csmonitor.com

Image Source: csmonitor.com

 

Companies and brands with social media campaigns can pay attention to some of the findings in the study. The study has made it clear that there is more to social media networks than just the people who like and comment on updates.

Business owners would also do well to remember that people have expectations on how they want to interact with a brand or company on social media. To get the silent audience to be more visible in their support, businesses need to go beyond hard sells and come up with social media campaigns that consumers can easily identify with.

 

Image Source: sivantech.com

Image Source: sivantech.com

 

John Bohan is an Internet advertising expert with over 12 years of experience in crafting smarter-media campaigns, managing online communities, and building engaging applications. Visit Socialtyze.com for more information on how to make social media work for online marketing campaigns.

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Since the arrival of Web 2.0 a little more than a decade ago, social media has been playing an important role in people’s lives, especially with regard to human dating and courtship.

 

Image Source: eharmony.com

Image Source: eharmony.com

 

An infographic from JuliannaRae.com shows the role social networks play in the development of relationships, from dating to marriage and even divorce. According to the site’s infographic, which used Facebook as a primary example, 60 percent of Facebook users list their relationship status on the platform for others to see: those who are “married”: 31 percent; “engaged”: five percent; “in a relationship”: 24 percent; and claim “It’s complicated”: three percent.

 

Image Source: flickr.com

Image Source: flickr.com/krisolin

 

Before the advent of social media, this is how dating used to work: two people would meet somewhere, talk, and exchange numbers. They would then begin dating, the getting-to-know-each-other part. After a few dates, if they really liked each other, they would become a couple. Everything was private, and the only time other people would know two people were dating would be when the couple makes it public.

 

Image Source: ictcatalogue.com

Image Source: ictcatalogue.com

 

The advent of social media made people easier to find, especially now that most social media and Internet dating sites out there have algorithms that automatically check a person’s compatibility with another person and able to connect people with the same interests, friends, or experiences. However, one of the downsides to using social media in dating and relationships is that social media is public, which means that every relationship mistake posted online can be seen by others, somehow making holding on to relationships harder than it used to be.

 

Image Source: ingadeksne.co.uk

Image Source: ingadeksne.co.uk

 

John Bohan is an Internet advertising expert and is the founder and general manager of Socialtyze. Learn more about how social media can change your life by visiting this website.