Social media marketing, as compared to traditional media marketing, is an online marketing strategy that you can use to promote your products and services to a larger number of people. This novel marketing strategy utilizes popular social media, especially social networking services like Facebook.
Pinterest is a new social network that everyone is raving about, and it could be a strong player in the social networking industry. Unlike other social networking services, Pinterest is like a social networking scrapbook where you can “pin” images and videos from across the Internet. As an average person reads around 250 to 300 words per minute but only takes around 1/20th of a second to process an image, you can understand how much more information Pinterest presents to millions of people who visit it every day. Aside from that, here are some of the things Pinterest has that can help your online marketing efforts:
• Huge traffic volume. Pinterest is currently driving more referral traffic than Google+, YouTube, and LinkedIn.
• High usage. According to ComScore, Pinterest users spent an average of 89 minutes on the site in January, surpassing Twitter and LinkedIn and second only to Facebook.
• Users have clearly defined interests. Pinterest users’ interests include jewelry, clothing, photography, and other lifestyle goods. If your company’s products are in line with these interests, then Pinterest is the social network for you.
With the infusion of $100 million in financing, even investors see Pinterest’s future potential.